October 13, 2008- The state of the economy and the recent market meltdown has everyone concerned. An increasingly large percentage of Americans are worried about their careers, and afraid they might be laid off from their current positions. The job market’s tough, so now, more than ever, making a terrific first impression is a must. That first impression might come in as little as 30 seconds, so looking your best, and displaying confidence in your appearance and ability as a professional, has to be a priority. It’s vitally important to put your best foot forward, make an investment in yourself, and in your career.
Hair Club’s first all new infomercial released in more than a year addresses this growing concern. The infomercial utilizes actual Hair Club clients talking about how Hair Club has helped them professionally, as well as personally. The importance of confidence and self investment are the overwhelming themes of the new creative production. Hair Club clients want others experiencing hair loss to know not only that Hair Club works, but that it has actually helped advance their careers.
“We’re really excited about this infomercial,” said Lee Zoppa, Hair Club’s Vice-President of Marketing & Advertising. “Traditionally when the economy’s been in a downward cycle, Hair Club has had some of its most successful years. It appears there’s a definite correlation between economic uncertainty and jobseekers looking to make a great first impression when they meet people. Hair equals confidence.”
Hair Club, which has been in business for 32 years, is in the process of reinventing itself. Hair Club®’s track record of success over the last three decades is due to the fact that the company is constantly investigating, researching and developing new and improved technologies in hair restoration for the 21st century. Hair Club® today is even more advanced than just 5 years ago, as we have exciting new hair loss prevention therapies to provide, while our network of physicians offers the gold standard in hair transplantation.
With cutting edge technology, and licensed cosmetologists working in the most popular looks, the “new Hair Club,” working with our physician network, features all proven hair loss solutions: non-surgical Bio-Matrix Strand-by-Strand™ hair replacement; microscopic follicular unit hair transplants; and a hair therapy system that works to stimulate hair growth in thinning areas. A customer-oriented, specially-trained staff of hair loss experts administers these hair loss treatments.
Unlike most infomercials out there that generally include only about 20-25% new material, Hair Club’s latest is almost entirely new, taking just 9 weeks to produce. The infomercial was shot in 6 days locally in Florida, near the Hair Club corporate headquarters.
Hundreds of submissions came in from clients across North America wishing to tell their hair loss treatment stories on camera, and the message is clear – how professional people found renewed confidence through the new Hair Club’s all proven hair loss solutions.
“We have a very interesting blend of testimonials; professionals from all walks of life, men & women of all ages , even father and son, and a husband and wife who are both Hair Club clients,” said Zoppa. “The message for people watching the infomercial is that it’s normal and very common to experience hair loss, but more importantly, that it is also okay for people to DO something about it if they want to get their hair back. Hair Club can help them make that personal investment in themselves.”
The new Hair Club infomercial launches October 26th.
Hair Club is the largest company in the hair restoration and hair replacement industry, with more than 90 hair loss treatment centers throughout the United States, Canada, and Puerto Rico. The company was founded in 1976 by Sy Sperling, known by the trademark phrase “I’m not just the president, I’m also a client.”.