Leader in Hair Restoration Launches Website As Latest Initiative to Engage and Communicate with Increasingly Influential Latino Consumer Demographic
Hair Club®, North America’s largest provider of all proven hair restoration services, today announces the launch of a new Spanish-language and mobile-optimized website to best serve the fast-growing market of Hispanic American consumers. Having been committed to serving the Hispanic market for years, the website is the latest in the company’s customer service and marketing initiatives designed for Spanish-speaking clients, who today represent more than 15% of Hair Club’s ® new business.
Hispanics today make up approximately 16 percent of the nation’s population accounting for roughly one in every six U.S. residents. Having experienced close to a 50 percent population increase within the last decade, Hispanic Americans are now the nation’s second-largest consumer market after white non-Hispanics. Additionally, in a 2012 Hair Club® sponsored survey, it was found that Hispanic Americans are nearly twice as concerned about their hair loss as White Non-Hispanics.
Recognizing these market trends, Hair Club® has bolstered its service offerings to most effectively reach this expanding population and deliver leading hair restoration solutions geared specifically to the needs of Hispanic men, women and children.
“Hair Club® has worked for decades to continually improve its solutions and technologies, while expanding its reach to serve a greater range of clients,” states company CEO and President Darryll Porter. “Originally serving only men, Hair Club has since increased its scope to include women, and even children. Developing and refining our services for the Hispanic market is an exciting next step for Hair Club® in helping an even larger and more diverse client base.”
The new Spanish-language website offers extensive resources for Hispanic Americans experiencing hair loss, including research on causes and treatment, a range of solutions for men and women, as well as client testimonials. Due to the complex nature of Hair Club’s® solutions and each client’s particular hair loss symptoms, this new site aims to dramatically improve client service and communications for Spanish-speaking customers.
Further, Hair Club® attributes much of the company’s early-stage growth to the classic television commercials starring company founder, Sy Sperling. Today, Hair Club continues to market its proven solutions through TV, web and radio advertisements. In 2010, Hair Club® piloted a national campaign of new Spanish-language advertising and marketing campaigns featuring Hispanic clients. To date, these advertisements have resulted in over 40,000 new client inquiries.